Our vibrant maximalist logo represents the incredible journey of Vena Vena’s founder, Lavena Lewis, a mother and survivor of homelessness, now thriving with an abundance mindset. Her designs showcase a kaleidoscope of colors, symbolizing her transition from surviving to flourishing. The captivating logo pays homage to the brand founder’s rich heritage of AfroCuban leather craftwork, drawing inspiration from the island’s culture through a stunning tile pattern.
It intertwines with the silhouette of the founder’s daughter, symbolizing inspiration and purpose. Cow and lamb illustrations reflect the current handcrafted design which uses dead and end stock leathers, while future ambition to explore cactus and pineapple as sustainable alternatives are significantly represented as well. Vena Vena Handcrafted tells a story of modern tradition, innovation and a deep-rooted commitment to mindful craftsmanship. With each vibrant hue, the company radiates resilience, creativity and a celebration of life’s diverse experiences. Carry your Vena Vena with you around the world and embrace a life of limitless possibilities.
Founded in 2017 from a homeless shelter in Los Angeles, Lavena Lewis utilizes her skills and lived experience to advocate for women experiencing housing insecurity. Vena Vena Handcrafted is committed to using sustainably and locally sourced end + deadstock leathers from Los Angeles, CA. All products are handmade. The company is a woman owned small business seeking a thriving community.